RCS Business Messaging (RBM), is a communication protocol between telecom operators, OEMs, and messaging partners for A2P Rich Messaging. It’s an upgrade from an SMS with rich media for enterprises to send videos, audios, images, gifs, map locations, and create engaging & rewarding campaigns. RCS Business Messaging is the perfect amalgamation of the traditional SMS communication channel and visually rich message format to deliver engaging customer experiences.
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Features & Benefits of RCS Messaging
Product Trivia
11.7$ Billionis the projected growth for the global Rich Communication Services market by the year 2025
How RCS Messaging works
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FAQs on RCS Messaging
RCS (Rich Communication Services) is a modernized version of SMS, allowing senders to brand their messages, share rich media and derive analytics.
RCS Business Messages offers an engaging experience for brands to communicate with their customers. The application improves the messaging experience significantly, with features that are today’s digital-first customers are used to. RCS Business Messages also provides actionable insights for businesses to gauge the efficacy of their messaging campaigns and create intelligent strategies to move customers through the marketing funnel.
The increase in the usage of WhatsApp, Viber, Facebook & Google has prompted mobile network service providers to offer RCS Messages as an alternative to SMS Text Messages. With RCS Business Messages, users can experience feature-rich messaging opportunities of RCS like image & video sharing, as opposed to a text-only messaging option in an SMS.
Moreover, RCS content is sent across the cellular network natively and the user does not need to download an OTT app or create an account. Hence, RCS is a reliable and a convenient messaging platform that can be leveraged by businesses and end users.
While Apple devices do not support RCS Business Messages, the company has expressed its interest in implementing RCS and an update is awaited. Watch this space for more information.
RCS messages are encrypted, adding a higher level of security that SMS messages currently cannot offer.
Route Mobile’s RCS Business Messages allows organizations to have a manageable personalized approach and provide an engaging CX via 2-way communications and rich promotional campaigns. This eventually increases the cross-selling possibilities, read rate & engagement. Its in-app browser feature helps enterprises to eliminate landing pages. It also provides fallback as SMS service and AI/ML chatbot integrations to keep in touch with the customers 24X7.
